Twentieth Century Fox’s latest X-Men movie premiered in New York in a way never seen before – the world’s first holographic red carpet film event. Members of the cast, over 500 A-list guests and scores of media reporters attended the blockbuster screening. Centre stage were life-like holographic projections of the film’s imaginative characters.

Samantha Sackler Productions worked closely with Kate Harris and Musion to bring the movie’s characters and scenes to life. This was the first time that the holographic technology utilised LED lighting, which ensured a higher level of brightness and clarity than past holographic events.

Photography was provided by Line 8 Photography.